Video
should be an absolute part of your marketing!85%
buy because of the video It has been shown that consumers who view video are 85% more likely to buy than if they hadn't viewed a company's video. Internet Retailer, April 2010 200-300% click-thru rate Email click-through rates increase by a whopping 200-300% on sites with a video. Forrester, 2010 30% higher conversion rates eCommerce sites that display a video can generate increased conversions by 30%. In addition average ticket sales went up by an extra 13% L2 Specialty Retail Report, September 2010 6-30% more sales The online super star, Zappos achieved a 6-30% increase in sales from the product videos they implemented on their web site. ReelSEO, December 2009 53x Increased Chances of first page on Google A properly optimized video can increase the chances of your web site showing on the first page of Google by 53 times. Forrester, January 2010 2 minutes The average time spent on web sites on which a visitor views a video increases by a whole two minutes. comScore, August 2010 65% Executives are watching these videos Forbes Insights shows that 65% of C-Level and senior executives chose to visit a vendor's website after seeing one of their videos. Forbes Insights, 2010 52.1% of marketers will use them in their campaigns In the United States alone, marketers are expected to spend $2.16 billion on online video ads in 2011, that’s a 52.1% increase from the $1.42 billion the previous year. Internet Retailer, June 2011 68% of top internet retailers do it Retailers are taking notice. The top 68% of the Top 50 Internet Retailers use video content in their websites to their clientelle. Shouldn't you be doing the same? Internet Retailer, July 2010 |
To the left you can see by the numbers why video is no longer an option but a necessity online! |