should be an absolute part of your marketing!
buy because of the video
It has been shown that consumers who view video are 85%
more likely to buy than if they hadn't viewed a company's video.
Internet Retailer, April 2010
Email click-through rates increase by a whopping 200-300%
on sites with a video.
higher conversion rates
eCommerce sites that display a video can
generate increased conversions by 30%.
In addition average ticket sales went up by an extra 13%
L2 Specialty Retail Report, September 2010
The online super star, Zappos achieved a 6-30% increase in sales
from the product videos they implemented on their web site.
ReelSEO, December 2009
Increased Chances of first page on Google
A properly optimized video can increase the chances
of your web site showing on the first page of Google by 53 times.
Forrester, January 2010
The average time spent on web sites on which a visitor
views a video increases by a whole two minutes.
comScore, August 2010
Executives are watching these videos
Forbes Insights shows that 65% of C-Level and senior executives
chose to visit a vendor's website after seeing one of their videos.
Forbes Insights, 2010
of marketers will use them in their campaigns
In the United States alone, marketers are expected to spend $2.16 billion on online
video ads in 2011, that’s a 52.1% increase from the $1.42 billion the previous year.
Internet Retailer, June 2011
of top internet retailers do it
Retailers are taking notice. The top 68% of the Top 50 Internet Retailers use video content in their websites to their clientelle. Shouldn't you be doing the same?
Internet Retailer, July 2010
To the left you can see by the numbers why video is no longer an option but a necessity online!